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Most designers work on interfaces.

I work on the gap between the interface and the human on the other side of it.

As a CX Specialist, I don't just observe friction; I trace it back to its source in the product, and I know how to communicate that gap in a way that moves teams to act.

My years at Apple and Xero gave me something harder to teach: an instinct for what customers actually experience, not what the product team assumes they do. I bring both to every problem I work on.

What I bring to a team…

The operational CX knowledge to know what customers actually experience

(not what we assume they do)

The visual communication fluency to make insight legible to stakeholders across the business

“Siobhan has been amazing from start to finish when helping me progress throughout my business journey. Understanding exactly what it is that I want to portray, she has created wonderful logos and branding for my company. I’m so glad I chose her to do this for me.”

Alicia Leaman, Yoga Teacher