https://www.siobhangolby.com/home daily 1.0 2026-06-19 https://images.squarespace-cdn.com/content/v1/60537bb9342f9c232441f166/1616085132307-3P4RB1ON2AJVOJ0H2CED/Happy-1280x1707.jpeg Home - I'm Siobhan Designing at the intersection of business strategy, digital products, and human experience. I've spent 6 years embedded inside world class product ecosystems at Apple and Xero managing front stage customer experiences and identifying systemic product friction. Now I build the solutions. My practice sits at the convergence of CX and design. I understand how product decisions impact the macro customer journey and business retention, not just in theory, but from the inside. My MDes grounds that operational knowledge in a rigorous understanding of visual systems, user journeys, and design thinking. https://www.siobhangolby.com/contact daily 0.75 2026-06-19 https://www.siobhangolby.com/about-2 daily 0.75 2026-06-19 https://images.squarespace-cdn.com/content/v1/60537bb9342f9c232441f166/1616162186328-45EHH7JQGMKCESF246TI/selfportrait.jpg About - Most designers work on interfaces. I work on the gap between the interface and the human on the other side of it. As a CX Specialist, I don't just observe friction; I trace it back to its source in the product, and I know how to communicate that gap in a way that moves teams to act. My years at Apple and Xero gave me something harder to teach: an instinct for what customers actually experience, not what the product team assumes they do. I bring both to every problem I work on. https://www.siobhangolby.com/new-page daily 0.75 2026-06-19 https://www.siobhangolby.com/get-started daily 0.75 2025-05-13 https://www.siobhangolby.com/get-started/p/relationship-with-youothers-z2km5 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560190004400-XTA0DF0S9WOZJUG994C8/Stocksy_txp824ffa5crXt000_Original_845035.jpg Get Started - Relationship with You+Others https://www.siobhangolby.com/get-started/p/relationship-with-others-25t59 monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189982811-KFAJF1TCUH1SXZ827UMC/Stocksy_txp824ffa5crXt000_Large_844923.jpg Get Started - Relationship with Others https://www.siobhangolby.com/get-started/p/relationship-with-you-jppzp monthly 0.5 2024-04-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1560189874730-3B0TSLDUHTQ93497V3L8/Stocksy_txp824ffa5crXt000_Large_844934A.jpg Get Started - Relationship with You https://www.siobhangolby.com/portfolio-1 daily 0.75 2026-06-19 https://www.siobhangolby.com/portfolio-1/wondr monthly 0.5 2026-06-19 https://images.squarespace-cdn.com/content/v1/60537bb9342f9c232441f166/ef97145f-df23-4d00-9e7e-93b58724c465/Screenshot+2026-06-19+at+16.32.06.png https://www.siobhangolby.com/portfolio-1/xero monthly 0.5 2026-06-19 https://images.squarespace-cdn.com/content/v1/60537bb9342f9c232441f166/42333d67-f7c3-439f-a668-a16995b4d54b/cjf-miro.png https://images.squarespace-cdn.com/content/v1/60537bb9342f9c232441f166/1603d359-9482-4543-b206-04e4b5a7187c/mental-models.png https://www.siobhangolby.com/portfolio-1/apple monthly 0.5 2026-06-19 https://images.squarespace-cdn.com/content/v1/60537bb9342f9c232441f166/31652c70-61d3-493d-a062-e8455f5524da/Apple.webp