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      <image:title>Create - Tips for social media overwhelm</image:title>
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      <image:title>Create - Tips for social media overwhelm - I call myself a multi-passionate entrepreneur! I started my career in marketing 12 years ago and have had experience in all kinds of industries and types of businesses, from corporates to start ups to SMEs. I first became an entrepreneur 6 years ago when I noticed there was a gap in the market for social media training so I used to teach business owners how to use social media to grow their tribes.  My values are simple: after being taught how to use bots to grow social media accounts, I now practice organic techniques only that don’t cheat the algorithms. I am ethical, sustainable and authentic in my marketing practices, and I work with those who agree with my ethos. Find out more about Charlie here.</image:title>
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    <loc>https://www.siobhangolby.com/blog/2019/3/11/zrmanja-falls-croatia-f3exm-2wx9k</loc>
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      <image:title>Create - Feeling Burn Out in Your Current Career? Here’s the 4 Things to do Next…</image:title>
      <image:caption>Photo by Artem Podrez from Pexels</image:caption>
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      <image:title>Create - Feeling Burn Out in Your Current Career? Here’s the 4 Things to do Next… - Victoria Hines is a Creative Career Coach who empowers creative artists to define their own version of success and take ownership of their careers and business. She spent over 10 years working in primarily the theatre and film industries as an actor, events and conference producer, arts administrator, mentor, teacher, and fundraiser working with theatre companies, conferences, festivals, and live events. As a teenage cancer survivor and artist herself, she deeply understands navigating uncertainty and trying to answer the age old question: how do you do what you love and make a living? She is also the host of the Creative Journeys podcast. You can learn more at www.victoriahines.com or follow her on Instagram @thevictoriahines.</image:title>
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      <image:title>Create - The #1 Fear Every Creative I Know Faces</image:title>
      <image:caption>Performing at Mumford &amp; Sons Gentlemen of the Road Stopover Guthrie, OK 2013 | Immersive Production Produced by Reuben Feels… (I’m in the yellow hat!)</image:caption>
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      <image:title>Create - The #1 Fear Every Creative I Know Faces - Victoria Hines is a Creative Career Coach who helps creative artists navigate career pivots as well as level-up in their careers so that they can build a life that is energising and sustainable. She spent over 10 years working in primarily the theatre and film industries as an actor, events producer, arts administrator, and fundraiser working with theatre companies, conferences, festivals, and live events. As a teenage cancer survivor and artist herself, she deeply understands navigating uncertainty and trying to answer the age old question: how do you do what you love and make a living? You can learn more at www.victoriahines.com, follow her on Instagram @thevictoriahines, or check out her weekly room on Clubhouse @VictoriaHines (Thur 7pm CST) where she brings multidisciplinary artists together to discuss the taboo subject of burnout in the arts.</image:title>
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      <image:title>Home - I'm Siobhan</image:title>
      <image:caption>Designing at the intersection of business strategy, digital products, and human experience. I have spent 6 years embedded in world class ecosystems (Apple &amp; Xero), managing the front stage customer experience and identifying systemic product friction. I am naturally evolving my practice to directly build the strategic, end-to-end solutions to those problems. I don't look at interfaces in isolation. My background sits firmly at the convergence of CX and Visual Communication. Having spent 6 years working inside complex ecosystems like Xero and Apple, I understand how product decisions impact the macro customer journey and business retention. My approach combines a foundational masters level understanding of visual systems with an analytical approach to journeys, systems and processes.</image:caption>
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      <image:title>Contact - Branding</image:title>
      <image:caption>Get clear on your vision and creatively showcase your brand to your target audience Vision board/colour palette Brand icons/patterns Custom logo design</image:caption>
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      <image:title>Contact - Brand Strategy</image:title>
      <image:caption>Get the full presidential package and develop a long term plan for the solid foundations of a successful brand Full branding package Full marketing package 1 hour brand consultation 14 days additional support</image:caption>
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      <image:title>Contact - Marketing</image:title>
      <image:caption>Develop rich and vibrant content to communicate your ideas to the world 3 social media profiles Email setup &amp; template design Marketing assets</image:caption>
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      <image:title>About - Most designers work on interfaces. I work on the gap between the interface and the human on the other side of it.</image:title>
      <image:caption>For the last six years I've been embedded inside two of the world's most product-led companies - Apple and Xero - where I've had a front row seat to how product decisions create or break real customer experiences at scale. As a CX Specialist at Xero, I don't just observe friction; I trace it back to its source in the product, and I know how to communicate that gap in a way that moves teams to act. My academic foundation is shaped by the belief that visual systems should be rigorous, purposeful, and human. That instinct for structure and clarity runs through everything I do, whether I'm mapping a customer journey, designing a research framework, or crafting the visual logic of a product flow.</image:caption>
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